About us

25 sparkling Years

Since 1994

It is with great pleasure that I welcome you to my website, produced in celebration of 25 years in business. From a small cabinet in a ladies clothing store to my very own boutique; what a journey it has been!

I have had the honour of achieving several industry accolades along the way, but I am most proud of winning the ‘Heart of Gold’ award in the national Small Business Awards. I take great pride in being one of Worcester’s independent traders and think it highly important to sponsor and support the local community, so to be recognised for this was truly amazing.

Since I established Anja Potze Fine Jewellery, it has been important for me to create a truly memorable shopping experience, whilst offering informative, reliable and honest advice. Whether it’s a glittering diamond ring, wedding bands or a contemporary piece of silver you are purchasing I ensure every minute you spend in the boutique is one you won’t forget!

If you are after the latest designs from some of the world’s most sought after brands, we are exclusive stockists in Worcester of FOPE, Shaun Leane, Dower & Hall, Ora Pearl, London Road and Deakin & Francis. For something totally luxury and unique the remaining pages showcase exclusive Anja Potze Fine Jewellery designs ready and waiting to be loved. Alternatively we can work together to create your bespoke dream!


Meet the team

Sarah Ellis

Sarah Ellis

Sales consultant

Sarah joined us in 2022 and is a fantastic addition to the team, she loves all things sparkly! Sarah also looks after the merchandising of the boutique.


 Amber Hunter

Amber Hunter

Sales consultant

Amber joined us for a week for Work Experience in 2020 and is now a permanent member of the team. 


Only the Best

Ethically Sourced Jewels & Materials

Provenance is important to us. It’s also increasingly significant to buyers and investors of gold and silver, who value the assurance that they are not only buying an exceptional precious metal but also making a substantial contribution to the producing mining communities.